First of all, if you are just getting started you don't have a brand yet. I have seen many businesses fail because they spend so much time, money and resources creating a brand first, before they even have a following. The old days of "build it and they will come" can be costly, and one factor why many small businesses start on the path of failure or have to wait years for profits. In this share, be patient, build your following, set up your systems and be profitable, then your brand will show up, if you even need one at all.
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