Wednesday, December 30, 2009

New Agents Making it BIG in Real Estate

We had a great Agent Panel at our Keller Williams Independence/Blue Springs office last night. We occasionally have evening meetings for newer agents trying to get started in Real Estate and may have other commitments during the day. This panel consisted of 6 agents in our office that have have been super successful in our office (they are now in the Top 20% of production out of over 100 agents) AND they all started less than 3 years ago (1/2 in the last year or so).

Our Team Leader (office CEO) truly helps to carry the culture of training. I wanted to share some of the comments they made because all of these agents talked about the same things I coach agents to do as they are growing their business. In fact, many of these agents spent a majority of their free time attending my training sessions, and all the other training sessions in the office. Of course, they had a "Big Why" as well. They really wanted to get out of their other jobs and/or make a career out of Real Estate.

Here are their comments:

2 agents, Sue and Sally were working full time jobs and didn't even let anyone know they were giving the Real Estate "thing" a try. Sue - Called everyone in the office with questions. She attended every evening and weekend training event she could attend. She took those ideas and DID THEM!

Fiona-did a LOT of training. Started farming, with the help of Nancy (our new agent Productivity Trainer) for 8 weeks straight and picked up 2 buyers from that. She met another 3 buyers just by watching the foreclosure property across the street, and running over there to show the property to them anytime someone drove up. It was only an $18,000 house in the Kansas City area, however, her advice is to never let the appearance of a buyer or property stop you from doing something, especially when you are first getting started. She kept a simple spreadheet of every contract she made and regularly followed up with them.

Sally- Always listening for potential leads. Made a great statement: To get her first listing, she told her aquaintance "Trust Me, I am surrounded by the best in the business..." and if she didn't know the answer to a question they would ask, she knew where she could get an answer. Running her Real Estate Business under the radar and trying to keep her full time job was the hardest part. She wishes she had quit her full time job 6 months earlier. By the way, she was a local news anchor on TV. The great thing about her job was that in another job, you are surrounded by your new, potential database every day. Open your ears and start listening for opportunity. 60% of her current business is tied to her previous job. Her core group of referral clients are from there. People really want someone they know and can trust when buying and selling Real Estate.

Caronna- Didn't know anything about Real Estate however she knew she wanted to have an image in the market that she did know what she was doing. She used MailPrint because they produces quality pieces and she didn't have to buy huge quantities. She could build it one lead at a time with their 8x8 and 33 touch programs. She did mention that she was so committed to real estate that after most people ended their day (and when she finished her other job) she would come into the office at 9pm and sometimes be there till 1 or 2am. Her husband would come up to the office to pick her up. She was determined to do whatever it took to be successful, and it does take hard work and determination.

Jim- Went to a LOT of training (he was in every training class I taught when he first got licensed..and really listened). He went out daily looking for For Sale By Owners and Expireds. He would come to the new agent round table training that Terry has in the office on Monday evenings and absorb and learn from others. Bulk of his business was coming from his database. His advice is to really stay "plugged in" and DO the things you hear about, and he stuck with it until things just started working.

Say tuned... our panelist all gave some more of thier learning experiences and what you can expect when you first get into the Real Estate profession. Be sure to check with our office for upcoming traning events (if you are in the Blue Springs, Independence, Lee's Summit areas of KC MO/KS). Keller Williams Eastland Partners had training daily in our office.

If you would like more information about how to get started...or need help jump starting your Real Estate business, send me an email at
CoachKorn@sbcglobal.net or visit my website at http://www.coachkorn.com/ where you will find some helpful business tips and get information about having your very own personal business coach.

Hope you have a tremendous 2010!

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