Your Database is a Goldmine:
many Realtors are working way too hard. I know our tendency is to look for the quick and easy business. Many of us send some company hundreds of dollars to mass mail to an area. This is fine if you are already working your sphere of influence the best you can. There is no fast and easy way to sell real estate. It truly is a relationship, local business. Somoe lead gen companies and mass mailing programs are great if you are really capitalizing on your referrals from friends, family, past clients etc. Once you master working your database, you will need a new source of people to start new relationships. The good news is you can build your business to the point that your business will pay for those services. Not you writing a check or borrowing the money, then being stressed out wondering if you will ever make your money back.
Before you spend money buying leads or targeting large groups of people...try making a list of the 150 people you know. Spend some time really getting to know them better. Reconnect with them. Talk to them regulary. Write them notes. Give them a call every once in a while. That work up front will pack your pipeline of business so full over the next 6-12 months, you will have a consisten business and be able to finally get off the roller-coaster of real estate.
If you want to see what the power of a true 8x8 and 33 touch program can do for your business, check out the webinar Brad did for Number1Expert at www.secretsoftopsellingagents.com and look for the "Database is a Goldmine" webinar from Sept 24th. I think you will get a good understanding of how your database will bring you more business than you ever imagined. The great news is...you don't even have to "sell" anything...or yourself. Just make friends, stay in close contact (and that is not by email alone) and watch your business grow. Get an even better understanding by reading "the Millionaire Real Estate Agent" pages 133-148 at least 6-12 times. Seriously...6-12 times!! If you are serious about getting off the Roller Coaster of Real Estate, feel free to contact me for a free 15 min coaching call to see if coaching would work for you. www.coachkorn.com or email me at coachkorn@sbcglobal.net
Tuesday, October 27, 2009
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