Gary Keller, the founder of Keller Williams recently sent me an email with a book list of 2 books that would be great for me to read and would help my coaching clients. So, of course, I went out and grabbed them both right away. The one I recently started reading called 'Outliers' by Malcolm Gladwell really gave me a different perspective on why some people become so much more successful than others.
Think about professional athletes or musicians...what really makes them good enough to be paid millions of dollars doing what they love to do. One concept they talked about in the book is the fact that they have just put a lot more hours into practicing what they do. If you follow professional athletes back to when they started playing their sport, you will find that they practiced twice as much as someone that did not make it into the big leagues. Tiger Woods practices way more than most golf players. Mozart did not create his masterpieces until he was in his 20's...but had been playing since he was a child. He played great as a child, but the masterpieces became masterpieces after he had probably put in over 10,000 hours of practice.
It is called the 10,000 hour rule. Think about it for a minute. 10,000 hours is a LOT of hours. You have to be pretty committed to practice that much, however it truly is the difference between the super successful and the really good people. Good athletes (but not making the big bucks in the Pro's) probably have put in over 6,000 hours. The mediocre have only put in 4,000 hours...which is still a lot. If you are not willing to put in at least that, you probably are not doing anything in that field.
Lead generating for your business is the same way. We hear from Gary Keller's studies that a person needs to lead generate 3 hours a day. If you actually did lead generate (actually picking up the phone and actually calling people) every single day, 5 days a week, it would take you 12 years to get 10,000 hours of lead generation practice in. What do you think your business would look like if you lead generated every day for 3 hours for 12 years? Do you think you would be in the top 1% of real estate agents in the world? I sure would think so.
On the other hand, if you only lead generate 1 hour...maybe three times a week...how long would it take you to get your 10,000 hours in? It would take you 64 years to be at the same level. Maybe that is why soooo many people never quit selling real estate. As you can see from this example, you have to be VERY focused every single day!!!!! You must Lead Generate for business every single day...without fail!!!!
Best of luck to you. Stay focused and have your BEST year EVER!!!
Coach Korn
Thursday, February 26, 2009
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